You don’t need me to tell you that fame and fortune go hand in hand, and being a “key person of influence” in your field, the kind of name that pricks up the ears of those in the know whenever it is mentioned, does absolute wonders for how you are perceived in the marketplace, something that will ultimately have a huge impact on your bottom line.
But… there is a problem. Quite a big one.
It doesn’t matter how huge your turnover is, how wide your profit margins are, or how streamlined your systems are. It doesn’t even matter how highly your customers rate your products and services! While all of those things are certainly worth aspiring to as a business owner, they don’t guarantee “fame” in the traditional (or even abstract) sense. The kind of fame that results in you recognising the name and knowing its value before you even associate it with what that person/company does? That’s the kind of fame you need for your business to benefit.
Achieving that kind of fame isn’t probable, but it is possible. Sadly there isn’t a specific formula for fame (although there is a book entitled The Fame Formula by Mark Borkowski that may well say otherwise) but it is possible to learn how to take a few steps towards it. Sadly, I am not the person to impart that lesson (by not being a famous business person, or not being a famous anything really) as it’s the kind of thing that only those who have been there and done it can pass on.
I can, however, point you in the right direction. Quite literally, in fact! On the 26th of November the sister company of Dan Bradbury Ltd. (the APCTC) is hosting four of the world’s most successful (and famous, for all the right reasons) career coaches. One is the UK’s highest paid business coach (three guesses who that might be), one was awarded an MBE by the Queen for her services to entrepreneurs, and one of them coached Tony Robbins himself.
You probably know who they are. In fact, I’d bet my life you’ve heard of at least one of them.
There are reasons why they’re famous, and reasons why they’re successful. Gaining access to them (as individuals) in an intimate, professional setting is the kind of thing that would typically set you back thousands in consultation fees… but there are ways around that. One way, specifically.
Attend the APCTC Annual Conference in London on the 26th of November, and learn how to be famous. The right kind of famous. The kind that will impact your bottom line in the best possible way. Hey, the best way to learn how to do something is to mimic what’s already been done, right?
See you there!