Pre-suasion: Worth the Wait

I wasn’t disappointed.  The wait was worth it.  Cialdini’s new book, Pre-suasion, is an absolute triumph and I am confident it endure in the way that his first book, Influence, has done.  The new book still uses the six Cialdini principles: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. However, Cialdini has delved…

Go with the Flow

Cash flow is essential.  Without cash, your business ceases to function and exist.  With that being the case, how do you manage and prioritise cash flow?  The starting point I always recommend is creating a 13-week cash flow forecast.   This document does not need to be elaborate or sophisticated – a simple spreadsheet will…