It’s the best form of marketing.
95% of small business owners claim to do it, but in my experience less than 10% proactively do it to any extent, costing them a small fortune in lost sales.
What is it?
Word of mouth.
As Andy Sernovitz explains in his book “Word of Mouth Marketing: How smart companies get people talking” social media means that it’s never been easier to find out what people think of a product.
No longer can a company cover over an inferior product with a sophisticated marketing campaign. The consumer’s voice will ring out.
Consequently customers talking about you has more weight and reach than ever before.
For both happy and unhappy customers!
To paraphrase Walt Disney “Clean bathrooms is good marketing”
The question is, how are you consciously and consistently stimulating positive word of mouth marketing from your customer base?
Answers on a postcard…
PS Fancy joining me on a “Rapid Scaling Retreat”? (Focusing on going from multi six to multi seven/eight figure revenues…. but doing it Profitably)
Dates: 3 days intensive retreat 26-28 Feb.
(Fly out a day or two before and stay a day after at our villa with our very own master chef)
The focus will be on rapid growth strategies, including mergers and acquisitions (buying other companies) and how to sell your company. Featuring multiple real life case studies of deals I’ve done in a variety of industries.
Lots of fun activities, relaxation and masterminding too.
At time of writing, just 3 spaces remain.