Business ownership is a pretty arduous task. Sure, the money and freedom can be worth the slog, but neither of those things are guaranteed. In fact, there’s a much higher chance that you won’t get either of those things as a business owner.
Have you heard the myths about owners of companies with huge turnovers barely making minimum wage? Well, they’re not myths. They’re completely true.
So yes, business is indeed high risk, high reward. But in order to succeed, you can’t be in it in the vain hope that it’ll pay off “one day”. In order to be a successful business owner, you have to be in it for a whole different reason…
You have to be in it for love.
Of course, I don’t mean romantic love (that… probably won’t work!) or familial/platonic love, for that matter, but I do mean love in the sense of passion. When it comes to business, it’s important to acknowledge that passion comes in two strictly different formats.
To paraphrase the legendary digital marketer Ryan Deiss, your can either have passion for the product or service that your business provides, or you can have a passion for the process involved in delivering them. To put my Dan Bradbury hat on for a moment: while having a passion for the product/service itself sounds great on paper, it can actually hold you back to a certain extent in terms of business success, especially if you’re seeking to upscale. You see, love makes us driven. It makes us determined. It makes us hold on tight, regardless of the circumstances.
Now, this is all well and good when you’re standing by your partner during difficult times, but as a business owner emotional distance between what you sell and how you sell it could well be the the difference between life and death (in a business sense).
If, however, you are in love with the process of running a business (the second type of passion, according to Deiss), you won’t care so much about what you’re delivering. You will, however, ensure that whatever it is is delivered consistently, regularly and well.
This frees you up to explore new possibilities and products, adapt with the times and be reactive. That doesn’t mean you can’t believe in what you’re delivering (that’s pretty important too) but don’t fall in love with it.
After all, who operates at peak state with a broken heart?
When you look at the most successful business owners, you will see a few things that they have in common. One of those things being: they’re in love with the process of business, not the products they sell. On the 26th of November, we will be gathering some of the most successful coaches in the world together, to learn exactly how that’s done.
Want to join them? Click here to find out more, and to reserve your ticket from just £50!
Who knows? You may well fall in love, all over again.