The 50 Minute Rule

Are you currently reading this article instead of doing some actual work? Good. Because you’re exactly the kind of person who needs to be reading it. I (like you, perhaps) get distracted very easily. It’s not wholly a bad thing, as the things I am typically distracted by also make me better at my job.…

Pre-suasion: Worth the Wait

I wasn’t disappointed.  The wait was worth it.  Cialdini’s new book, Pre-suasion, is an absolute triumph and I am confident it endure in the way that his first book, Influence, has done.  The new book still uses the six Cialdini principles: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. However, Cialdini has delved…