Content Marketing is a great way of building up your crowd and making more sales. The top of your funnel is where you post engaging content, the middle of your funnel is where you opt the prospect in to receive ongoing marketing and establish a relationship and the top of the funnel is where you convert the prospect into a client and keep them loyal.
We’re lucky to live in an age where there are so many tools available online and on our phones and iPads. We can get a professional design and editing service at the touch of a button!
These are some of my favorites. (I don’t use each one myself but some have come via recommendation from trusted sources.)
Canva is an easy to use visual design tool. It comes complete with a selection of pre-sized templates for things like Facebook Page Covers, Blog titles, twitter and Facebook posts + lots more. There are paid levels available but you only have to dish out a tiny sum for any high-quality images you purchase.
Wordswag is an iPhone app that lets you add text to your photos and create inspiring and engaging social media posts. You can just take a photo, write on top, choose any text style or image filters and then upload it straight to your location of choice.
This is a suite of apps that allows you to easily create and share visual content. There are several video templates available with narrative prompts for ease of use. So you could create video sales letter or a simple tip video without having to outsource the creation and design.
This is a cheap, simple to use tool that helps find top performing content across a variety of social media and allows you to schedule it to go out at specified times of day. You can choose from lists such as inspiring, funny, engaging etc and make sure you’re social media is attracting attention that you can convert to interest.
Powtoon is a simple to use software to create animated videos and presentations. You can drag visual images onto a canvas, edit, add sounds and voice overlay and get all the benefits of professional ‘scribble video’ designers with much less cost.
Ripl is another iPhone app that allows you to put text over photos and create animated images.You can add hashtags and share easily on a variety of social platforms.
Snagit is screen capture software with a built in easy editing system. You just select the area of the screen you want to capture and then you can move the image into the editing suite where you can add text, images, arrows etc. This is great if you want to create content relating to technical issues as you can simply show the action steps visually.
These are my top 7. I’d love to hear any I’ve missed. Please let me know in the comments below…