In the first article [check it out] I discussed the first keys to revenue boosting: Position and Price.
Let’s jump straight into the next two…
Out of all the ways of generating traffic and qualified leads there is little that can outstrip having a solid network of Strategic Partners.
Think about it… there are people out there who already have your audience. They have already done the hard work of building and cultivating a list. If you can get your offer out to their list then you can syphon off some highly qualified people and your positioning will already be higher due to the fact that you come through a recommended source.
One of the bonus features of nurturing joint venture partners is that you generally don’t risk much, if any, money. The leads they generate are more highly targeted and you gain exposure to an already solution-hungry crowd.
Find out people who already have lists of your target demographic and seek to add value to them and their business to build good will.
Why not host a webinar or small event together? If you take over responsibility for hosting the webinar or event then if they promote it to their list you will be able to get the opt-ins and promote to their audience.
Can you provide relevant, useful content that a partner can add as a bonus to one of their programs? Don’t promote to their clients just add massive value and get your name and brand in front of them.
A nice recent example of working in partnership was Stealth Seminars Facebook Ads featuring Amy Porterfield.
The Ads were retargeted to people who visited the Stealth Seminar homepage (warm leads in other words) and they featured an image of Amy with a speech bubble giving a testimonial about their automated webinar software.
I can’t find the original image but this kind of sums it up:
Amy gets her name out there and Stealth Seminars gets an authority figure recognised by their crowd singing their praises. It’s Win/ Win right?
[clickToTweet tweet=”The final key to revenue-boosting is persistent, creative follow up.” quote=”The final key to revenue-boosting is persistent, creative follow up.”]
There’s an amazing business book by the late, great Chet Holmes called ‘The Ultimate Sales Machine [buy it here– you need it in your life!]
One of the strategies he outlines in the book is called ‘Your Dream 100’ and it entails coming up with a list of the best buyers in your market. The best being defined as being able to spend more than most and/or having brand name cachet.
Then coming up with a persistent plan of educational marketing and follow up. Sending brochures, invitations, gifts, lumpy mail, telesales calls etc until your company name is top of their mind.
Chet talks about chasing one highly prized company by sending their CEO a bottle of bubbly on his birthday every year with a card that read: ‘Congratulations on another year of resisting me :)’
Who would be on your Dream 100 list and how persistent can you be?
I challenge you to step up your efforts.