Pre-suasion: Worth the Wait

I wasn’t disappointed.  The wait was worth it.  Cialdini’s new book, Pre-suasion, is an absolute triumph and I am confident it endure in the way that his first book, Influence, has done.  The new book still uses the six Cialdini principles: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. However, Cialdini has delved…